Homework

Homework: There is no official homework- but you should take this time to review, get yourself up to date, and think about your integrated project.

Last Week Review (end Sept 25)

This week there were a lot of NOTES!  Specifically they were about BRANDING and TARGET AUDIENCE.  These are techniques used by marketing departments,

Brand Loyalty

Last Week Review (end Sept 17th)

his last week we looked further into the process of how we make decisions. This process (Identify, Analysis, Design, Implement, and Evaluate)is something that we do sometimes in split seconds and other times it takes us weeks and months to do.  This is the outline you will follow for your Integrated Project.  We looked at how advertisers attach themselves to this process and create either a NEED (Got Milk?) or a SOLUTION (Sham-Wow) by using HOOK STATEMENTS. 

Designing a good hook statement is not the easiest thing to do; the hook statement should hint at the product while targeting the audience (TARGET AUDIENCE).

We also looked at what makes a good Power Point Presentation- the amount of information, the pictures and their arrangement on the slide is key.  Be sure when you are arranging those things that you take into account their size, color and form (these are basic elements of design).

Coming up: we are going to look at the concept of target audience, logos and branding

Homework:

1. Response to Class Questions/Ideas #1 with a picture to illustrate your thoughts
2. Integrated project idea (sadly very few people have done this... not so good...)

Homework

Respond to one of the ideas/questions from this blog's post of Sept 14th.  It should be a paragraph long with an image that illustrates what you are writing about.

You should have posted your Integrated Project idea- I'll try to leave a comment on it for you...

Class Questions/Ideas #1

As I've been reading the blogs I'm getting and seeing ideas that are worth repeating.  Read through some of this and feel free to add to the conversation (through comments).  This way we'll start top get an idea what media and media messages really are- and what the integrated project can be.  So here are those thoughts:

1. it [Media] captures the imagination of random people and brings you into a world that is controlled by the media.
   
2. Are there "people" that would like to manipulate you (other people) and why would they want to?
3.  How long does it take to change something?  How long does it take to change a system?
4.  When considering if media is "true" or not: Nathaniel said: When there is enough proof and approval with facts.  I ask: What would any of you consider enough proof?  Who passes approval?
5. Milisa said: You trust the infomation when it sounds resonable and fair and accurate and provides evough detail about what is going on so then you can pass it on because you know the information is true.  How true- the idea of detail is great- when something has detail one tends to trust it more no?  (she's got some great photos too!)
   

Getting Blogs up

There are still some poeple that are not getting their blogs up- could they fix their blog or could someone else who is reading this help them out...

Jenna B: you have posted nothing... is there a problem?  You ned to become a follower of your own blog.

Who is xx_liisaa_xx  you need to let me know

Miriam are you having problems posting pictures...?

Stefano do you have two sites?  could you check that and clean it up if you can... which one do I kick off?

Vanessa T- do you need help or are you just not posting...?

Emmerson- you need to become a follower of your own blog or make a blog- I can't see you!

Homework reminder

Everyone needs to get their general idea for the integrated project posted on their blog-

things to remember: 
do something that you like
do something that you are good at
It has to eventually connect with an organization, class work and tell a media message (I know that this sounds hard but it really isn't)

Last Week Review

Last week we worked on looking to see how the mind builds information. The steps we follow: Identify (the need), Analysis, Design, Implement and Evaluate are key to understanding how minds work and better yet how Advetisers and other interests manipulate our interests.

Coming up: We are now looking more closely as to how we can manipulate the verbal language of a media message to add to its impact.

Homework:  You should have posted an image that shows stereotypes and write why you think this.

Last Week Review

Last week we worked on getting our blogs up and running (some of you still have to get them posted!). Then we started look at the nature of what media means to each of us personally- this was done with the questionnaire!

The work that is required for the week:
answering the last questions of the Questionnaire and Post a Media Picture.

Last 5 questions of questionnaire:

meta>

What is Media?

2. What is your favourite form of media?

3. What medium do you use the most?

4. Where does media make itself visible in your life?

5. What is the impact of media on our society?

Media Syllabus 2009-2010

Term 1: What is the impact of Media Messages?

Media Awareness: This term will be spent looking at what media is, how it effects us in our daily lives, and how it shapes society. Through the practices of numerous exercises, films and readings we will learn the media language to the point where we can manipulate it and make it our own.

Movies: “Fear and Favor in the Newsroom”; Michael Moore’s TV Nation; Ted Talks

Readings: Marshall McLuhan, Adbusters, Noam Chompsky

Concepts: Audience, Medium/Message, Artist/creation/viewer relationship

End of Term Expectation:

1. Understanding and awareness of media’s influences

2. Power Point Presentation

i. your media message,
ii. the cause you plan to support and
iii. why you chose that cause

Term 2: How is the media message made?

Research and Design (R&D): This 2^nd term will be looking at ways to deliver media messages and what medium is the best to do it with.

Movies: Alfred Hitchcock’s “The Birds”; Michael Moore’s TV Nation; Ted Talks

Readings: Naomi Klein, Adbusters, (computer programs)

Concepts: Archetypes/stereotypes, Point of View (POV), message/communication, logo, branding

End of Term Expectation:

1. List of three Designs (possibilities)

2. Have chosen one design and justified your decision

3. Gathered all the required material and/or permissions for a successful completion of your Integrated Project.

Term 3: How is the media message delivered?

Creation: The 3^rd term is dedicated to the production of the integrated project. We will continue to look media issues focusing on delivery and responsibility.

Movies: “The Truman Show”; Michael Moore’s TV Nation; Ted Talks

Readings: Adbusters, Noam Chompsky, (computer programs)

Concepts: Artist/creation/creator relationship, medium, rule of 3rds

End of Term Expectation:

1. a successful completion of your Integrated Project.

2. a record of the steps taken to complete your project.

Term 4: What makes a media message successful?

Creation: The 4^th term concentrates on finishing and presenting your Integrated Project. The final steps will evaluate and reflecting on your project’s success.

Movies: “The Killing Fields”; Michael Moore’s TV Nation; Ted Talks

Readings: Adbusters, Noam Chompsky, (computer programs)

Concepts: markets, audience, Artist/creation/creator relationship, responsibility, critical thinking

End of Term Expectation:

1. Reflection on the processes taken to create your Integrated Project (written essay).

Welcome!

This year we are going to look at media to become aware and socially conscious. Looking at websites, watching movies and TV, talking on cell phones is not enough! Don't let the technology put you to sleep! We need to take control and start sending our own messages- our own product out! The best way we can do that is if we understand the media that we are using (or being used by)!


The materials that you will need for this are as follows:

• USB memory stick (1 gig minimum)
• a notebook with lined and/or blank (whatever you are most comfortable with)
• pens, pencils, markers, colour pencils- anything that can make marks
• have internet access!
• glue stick

This course has not only your media awareness component but is also where you will create/produce the integrated project! This is a self-motivated, self disciplined, independently created work. You have the whole year to do it- will it be enough?!?

Oh- and did I mention that we're going to have fun?

First assignment (week of: September 1-4):

1. find at least one media image
2. create your own blog and become a "follower" of this one (that way I can link back to yours and see it)
3. Post your first response (by Monday, Sept 7th)